Tango is a software tool which allows TV Networks and Media Agencies to transact electronically, streamlining the entire industry.

Tango means never having to re-key a spot list again.  It saves both time and money through labour savings, and it saves reputation and angst through error reduction.

What Can It Do?

Tango supports the industry's four key workflows:

• Proposals.  Using Tango, TV Networks can send their proposals to Media Agencies. The receiving agency can then import spots directly into their BCC Media Desktop without the need for any re-keying.  See how it works
• Bookings.  Media Agencies can use Tango to send their "buys" electronically to TV Networks, allowing TV Networks to import the spots directly into their traffic system.  Again, no re-keying, no errors and a fast turn-around time.
• Confirmations.   Networks can send their confirmations through electronically, allowing Agencies to cross check the contents of their schedule in BMD with the Network's view.  No manually checking. Wonderfully fast. No errors.
• Client Holdings.  At EOM, networks supply to agencies a complete list of that month's spots (by client/product), and agencies can cross check with what's in their system.  Differences are quickly found.  This process acts something like an invoice proforma and makes it so much easier to agree on final monthly invoice amounts.
  

What else?

• Agency to Agency Transfers.  When clients change agencies, their data can easily be transferred and imported the new agency's BCC Media Desktop system.

Who Is Using It?

All Regional TV Networks, most STV sellers and virtually all of Australia's largest Media Agencies.